Development of media, marketing and strategic plans including the development of product positioning and messaging, and identification of new opportunities for business development.
Manage the execution of media and marketing activities from start-to-finish. Create and manage timelines, accountabilities and milestones while proactively communicating project status to all stakeholders.
Development of annual and project-specific budgets. Tracking, analyzing and reconciling expenses and budget variances.
Represent and increase your brand exposure by working with other stakeholders. Identifying trends, providing research and identifying areas of media interest for ongoing initiatives.
Online & Interactive Media
Assist in planning, monitoring and overseeing web and other interactive media efforts to facilitate content development, traffic analysis and identify business development and cross selling opportunities.
Marketing & Media Analysis
Perform necessary market research and competitor analysis on an ongoing basis, including prior to the development and execution of a marketing effort, to identify market trends and the probability of success and perceived hurdles. Performing post effort analysis including any additional intelligence gathered.