Summary of Experience

I have been an advisor to various companies including those that want to reach the Hispanic market. I’m responsible for advising on issues of consumer behavior, diversity, outreach, marketing platforms and media objectives. Some of the companies I’ve worked with include NBC-Universal, Fox, LATV and others. Along the way I’ve created product integration initiatives for television audiences with brands like Ford, Mc Donald’s, Burger King, KFC, Procter & Gamble, etc. I have a lot of experience in organizational management and corporate operations.

My professional experience includes:

  • A solid understanding, experience and expertise in brand management, marketing and media initiatives
  • Strong problem solving skills and an ability to think strategically
  • Strong written and verbal communication skills
  • Ability to manage multiple projects on time and on budget
  • Experience in cross-functional and virtual team leadership
  • Experience in media relations and marketing communications strategies
  • Meticulous attention to detail
  • Strategy implementation, direction,  and leadership
  • Critical thinking and analytical skills
  • Experienced in organizational dynamics and relationship building
  • Knowledge of the U.S. Hispanic demographic
  • Diversity & Inclusion
  • Understanding of the complexities of the evolving digital media landscape, including trans, or multi format, media platforms

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